One of the most important strategies to being successful with your business online is to create a business plan for your website and your business. This should include what you want to accomplish with your site and who you want your audience to be along much else.
How is your website going to be better than the rest? Know these things and make all of the answers to the most crucial questions a part of your plan.
Writing press releases and submitting them online and to all the local media outlets that you can think of is crucial to getting the word out about your existence. In addition to press releases, write articles and submit them all over the web.
Enter blogging websites and talk to people about your site and products. People will be curious about it and check out the site.
Once you determine who your audience for your site will be, you will be able to build an email list that you can send out notifications to about your products and sites. Email is free and very helpful.